Itar (Attar) – Sacred Fragrance for Puja & Rituals

Itar (Attar) is a natural and sacred perfume widely used in Hindu rituals, puja, havan, and temple ceremonies. Known for its divine fragrance and purifying properties, Itar helps create a spiritually uplifting and serene environment during worship.

In Vedic traditions, Itar is believed to attract positivity, ward off negative energies, and invite divine blessings. It is commonly used in temple rituals, festival ceremonies, and daily puja practices, adding a sacred touch to offerings and aarti.

Uses of Itar in Puja & Rituals:

• Applied or sprinkled during puja, havan & aarti for fragrance and sanctity

• Used in temple offerings and spiritual ceremonies

• Believed to enhance devotion, positivity, and divine energy

• Essential for festivals, rituals, and auspicious occasions